Media Spokesperson
The holiday shopping season at Amazon is referred to as "Peak." There's an energy inside fulfillment centers around the globe as teams pick, pack and ship customer orders during one of the busiest times of the year. The Arizona Republic takes a peek inside Santa's best kept secret.
Sneak "Peak" Media Tour
December 2018
In May 2020, Amazon partnered with Bernalillo County to announce its first fulfillment center in New Mexico. I worked closely with Amazon's Economic Development and Public Policy teams to build a strategy with county officials to highlight their larger regional infrastructure announcement and also announce Amazon's entry into the state. I wrote all Amazon related content, including proactive and reactive talking points. The announcement yielded more than 50 print, broadcast and social media clips, including this piece from KRQE.
Amazon Heads to the
Land of Enchantment
In October 2017, Amazon was growing its footprint in the Phoenix metro area, hiring for 1,000 new jobs and more to support the upcoming holiday season. KJZZ 91.5FM reports on Amazon's fall hiring spree.
Prime Day is Amazon's mid-summer shopping extravaganza. Each year this Amazon holiday gets bigger and better. In 2018, Prime Day offered more than one million deals spanning 36 hours. Customers learned how to make the most of their Prime Day shopping experience in this ABC15 segment.
Prime Day Pro Tips
July 2018
Hiring in time for the holidays
Free Public Tours Beat the Heat
June 2019
Amazon to hire 1,000+ jobs in Vegas area
June 2020
Amazon hosts free public tours at more than
40 fulfillment centers around the world, offering a behind-the-scenes look at its state-of-the-art operations. Amazon's Phoenix fulfillment center opened its doors to media to promote the public tour as a perfect way to escape the summer heat, generating more than a dozen live and taped media clips, including this piece on KTVK 3TV.
Amazon's announcement of 1,000 new full-time positions in the Las Vegas Valley was welcome news in an area hard-hit by unemployment as the COVID-19 pandemic hit. Though my work on this project was mostly behind the scenes to write and pitch the announcement, I also served as a spokesperson in this KTNV interview.
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