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My Resume

WORK EXPERIENCE​​

2014-Present​

Public Relations Specialist | Amazon

West/Mountains Region, 2018 – present

  • Manage strategic external communications and community relations for Amazon operations facilities in Arizona, New Mexico, Nevada and Alberta, Canada, totaling 40+ facilities and 50,000+ employees

  • Create strategy and execute proactive media and community engagement campaigns to highlight employees, operations milestones and giving; champion regionalization of national campaigns

    • Led creation of Amazon Cares "Wiki" - an internal digital community engagement resource for operations sites across North America​

  • Develop proactive engagement opportunities with Public Policy and Economic Development partners to create/maintain positive relationships with elected officials and third-party validators within the region

  • Manage crisis communications covering operations regionally and across North America on a rotational on-call basis

  • Field local/national media inquiries regarding operations in region 

  • Engage media as company spokesperson and deliver media training and coaching to operations leaders and employees prior to all public facing interviews

 

Fulfillment Center (FC) Tours Program, 2014 – 2018

  • Launched and managed the public tour program in Phoenix, leading nearly 500 tours for 11,000 guests

  • Developed standardized processes for North American FC Tours team including compliance and safety SOPs, community engagement, competitive intelligence research, tour ambassador training, and enhancements to door-to-door guest experience

  • Hosted VIP tours for local and state elected officials in partnership with Public Policy

  • Managed the Amazon Cares program, leading coordination, execution and communication of giving events and volunteer activations throughout Arizona

  • Established fundamental relationships with nonprofit organizations to support regional Donation of Property programs

2008-2014​

Public Relations Specialist | Banner Health

  • Managed system-wide work group launching new employee recognition program to 36,000 employees

  • Chaired the Banner Community Council, the regional non-profit’s community advisory arm

  • Cultivated relationships with local and national media to strategically place stories aligned with system-wide and hospital goals and objectives

  • Served as lead Public Information Officer for Banner Boswell Medical Center; coordinating all disaster-related internal/external communication

  • Planned and executed special events throughout Banner Health’s Arizona region to increase brand awareness, grow patient volume and promote clinical experts, programs and services

  • Supported employee engagement and promoted senior leadership credibility through weekly internal eNews publication, employee website content, monthly CEO videos, senior leader talking points and communications, digital signage messages, monthly physician newsletter

  • Developed and produced marketing materials for 13 major clinical service lines aligning multi-media content of press releases, social media content, brochures, fact sheets, fliers, banners and posters

  • Supervised department volunteers, freelancers and external agency contacts

2007-2008

Media Relations Coordinator | Sun Health

  • Provided strategic marketing, communications, media relations and crisis communications support for all services within Sun Health brand: two hospitals, a nationally renowned research institute, rehabilitation center, senior center, and two long-term care facilities

  • Led local publicity efforts for national book launch of Dr. Marwan Sabbagh's The Alzheimer's Answer including radio, television and print interviews

  • Cultivated new relationships with active adult communities, and specialty publications to promote brand awareness and increase brand loyalty

  • Developed cohesive internal and external communication pieces including physician expert columns, award nominations, newsletter articles and web content

2003-2007

Community Relations Coordinator | Arizona Heart Hospital

  • Produced internal and external communications for specialty cardiovascular hospital in Phoenix, including employee and physician newsletters, website content and brochures

  • Chaired planning committee for all-day continuing education program attracting 300 clinicians annually; responsible for allocating $80,000 program budget

  • Managed media relations efforts to highlight innovative programs, services and physician experts

  • Developed and organized efforts to enhance relationships with local emergency responders, including the creation of quarterly continuing education courses and establishing regular visits with key stakeholders in the local fire district

  • Planned and executed special events for employees and community members including hospital tours, live surgery viewings, health screenings, educational seminars, National Hospital Week activities, semi-annual blood drives and participation in annual American Heart Walk

EDUCATION

2004

University of Phoenix

Master of Arts in Organizational Management

1999

Arizona State University

Bachelor of Arts in Journalism and Public Relations

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